Royal

Prince William & Kate’s PR Frenzy: A Fine Line Between Relatable & Overbearing

Prince William and Kate Middleton have been on a mission to become the most relatable and accessible royals to the public.

However, according to royal commentator Daniela Elser, their PR strategy might be becoming a bit too frantic.

In her comment piece for News.com.au, Elser suggests that William and Kate should be careful not to overdo their efforts, as it could risk putting people off.

She points out that using tacky promotional tactics to lure people towards genuinely good causes might not be the most effective approach.

Elser acknowledges that William has taken up important causes, such as ending homelessness and addressing the climate crisis, which are commendable.

However, she emphasizes that results and meaningful impact genuinely matter, not just the number of likes, views, or comments they receive.

While some promotion and self-promotion are expected, the focus should remain on the work itself, as it will speak for itself if the monarchy is as relevant and helpful as they claim, Elser opines.

In her piece, Elser draws parallels between the recent promotional activities of William and Kate and the tactics employed by Prince Harry and Meghan Markle.

She advises the couple to consider what Harry and Meghan would do in any situation and then do the opposite.

Ultimately, William and Kate must balance promoting their causes and avoiding overbearing self-glorification.

Their genuine efforts to make a difference should shine through without resorting to excessive PR tactics.

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