Royal

Meghan Markle’s Instagram Comeback: Can She Overtake Kate Middleton?

Meghan Markle, the Duchess of Sussex, is reportedly gearing up for a grand return to Instagram. PR experts believe this move could propel her in the popularity race, surpassing her sister-in-law, Kate Middleton.

PR expert Mayah Riaz has shared her insights on this matter, stating that when Meghan Markle does make her Instagram comeback, she has the potential to ‘overtake’ Kate Middleton in terms of popularity.

What makes this prediction interesting is the difference in how these two royals manage their social media presence.

Kate Middleton’s Instagram is a meticulously curated space where every post is carefully considered due to her position in the royal family. There are certain things Kate cannot post due to her royal duties and obligations.

In contrast, Meghan Markle stepped down from her royal role in 2020. She doesn’t require approval or clearance for her social media posts. She has the freedom to share whatever she deems fit.

Meghan’s approach to Instagram is expected to be much more personal and direct. She plans to share ‘all aspects of her and her family life,’ according to the PR expert.

This will likely include glimpses into her life with her children, Archie and Lilibet, and her husband, Prince Harry.

Moreover, Meghan could use her Instagram to announce her various projects and endeavors.

This would provide her with a direct line of communication with the public and the media, potentially giving her a considerable advantage in promoting her work.

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