Royal

Meghan Markle’s Comeback: Using Prince Harry’s Event to Shine Again

Meghan Markle, the Duchess of Sussex, appears to be executing a well-thought-out plan to make a triumphant return to the limelight.

Her strategy mirrors a classic crisis communications recovery tactic aimed at repairing her public image, which had been tarnished by the scathing Netflix documentary, “Harry & Meghan.”

Meghan’s grand comeback is set to take place as she jets off to Germany to join her husband, Prince Harry, at the Invictus Games.

This event is not just a public appearance; it’s a strategic move to regain the favour of the public. Crisis communications expert Andy Barr weighed in on Meghan’s current approach.

He stated,

“It looks like Meghan Markle has deployed a classic crisis communications recovery strategy.”

Despite not being directly involved in significant controversies, the fallout from the Netflix documentary had undoubtedly taken a toll.

Barr continued,

“The drama around the Netflix documentary would cause even the thickest-skinned people distress.”

In response to such crises, Crisis Communications 101 suggests stepping away from the media spotlight for a significant period before returning with a high-profile event.

Meghan Markle is following this playbook by choosing to reemerge into the public eye alongside Prince Harry at the Invictus Games.

Their joint appearance sends a clear message of unity and solidarity, aiming to reinforce their bond and positive public perception.

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